Cape Craft and Design Institute Project
Partner name: Cape Craft and Design Institute
Project name: Cape Craft and Design Institute
Funding round: CFP 1
Funding: Jobs Fund grant R11 618 000
Matched Funding R2 904 000
Window: Enterprise development
Location: Western Cape
Partners: Cape Peninsula University of Technology and provincial government
Problem statement:
National and provincial policies have identified craft as a priority creative industry because of its potential to build the small business sector and create jobs. The craft and design sector was previously dominated by a welfare and poverty alleviation approach, which did not build sustainability or nurture and develop talent and creativity. Value-laden stereotypes also made a problematic distinction between design and craft – a reflection of South Africa’s history. The Cape Craft Design Institute adopted a more integrated approach, viewing craft and design as synergistic, mutually inclusive and part of a broader creative sector. The institute aims to professionalise the sector and help craft and design companies increase their production, increase the use of technology in their businesses and product innovation, and improve their overall management and operations.
The Cape Craft Design Institute, a development agency in the Western Cape, has established a joint initiative with the provincial government and the Cape Peninsula University of Technology to support the development and sustainability of the craft sector in the province. The institute’s mission is to develop capable people and build responsible creative enterprises trading within local and international markets.
The Cape Craft Design Institute approached 24 growth-orientated companies already receiving support from the agency to develop a support intervention that would best help them grow and create new jobs. The support needed by these companies includes improving production processes and facilities; certification and quality assurance of products, particularly for export markets; research and development into material, processes and market trends for new product ranges; developing marketing plans for existing/new markets, including support for participation at select trade fairs; enhancing e-commerce facilities; and export logistical support. Some businesses require technology and equipment upgrades and those running the businesses require improved management skills. This package of support will result in more stable small businesses and the creation of 451 permanent jobs.
Expected results:
New permanent jobs 451